How to Get a Bigger Crowd at your Live Gigs

September 20th, 2007   Band Promotion Articles    Post a Comment »

Having a successful draw at your shows is truly a mark of adequate marketing. One of the most bittersweet things is to receive word that you just got on a sweet bill at a nice venue for a show that’s only a few days away! On one hand it’s great to get the opportunity, but [...]

Why Your Band Flyers Don’t Work!

March 31st, 2007    Band Promotion Articles    1 Comment »
Many Indie Artists believe that all they have to do to pack a club to capacity is open Microsoft Word and write their band name/show info in GIGANTIC LETTERS, hit up Kinko’s and tape up 200 band flyers all around town. Hours of effort. Empty venue. Wasted time.
Should you still create band flyers? Yes, but [...]

Using Communities to Promote Your Music

March 31st, 2007   Band Promotion Articles,  MySpace  1 Comment »

When you think about the word 'Community’, what comes to mind?
Most people would say their local town, or their 'home base’. In fact there are communities everywhere. Personally, I can’t even count how many communities I belong to anymore. My town is a community, my state, my country, my college had it’s own community, my [...]

Building Fan Loyalty after a Gig

March 31st, 2007    Band Leadership, Band Promotion Articles, Live Performance    1 Comment »
Too many Indie artists never think past the last song of their set. They put so much time into writing great songs, crafting an energetic stageshow, putting on a tight performance, but when their last song is through, they fade into oblivion, never to be seen again. Isn’t this the cool thing to do though? [...]

Marketing your Shows as Events for bigger turnouts

September 18th, 2007   Band Promotion Articles    1 Comment »

You know what they say, Familiarity breeds contempt. Well it can happen with your fans and your shows. Most musicians assume that they can send out an email about their show and everyone is going to be excited as them about it. This is not always the case, especially if you play the same market [...]

Marketing your Music on Myspace, part I

March 31st, 2007   Band Promotion Articles,  MySpace    Post a Comment »

If you don’t know what MySpace is by now, this is probably your first time using a computer. Their tagline is, "MySpace: A Place for Friends", and that’s what it is. Before MySpace, it was difficult for the 'average’ person to make their mark online. This involved them registering for a free website, or even [...]